Peak performance Massage Leading the clinic’s digital transformation across web, bookings, e-commerce and social.
Working directly with founder Rebecca Whyte, I’ve taken Peak Performance Massage from a offline business to a connected digital presence that drives bookings, products sales and growth.
Drive product sales
Create and manage Therabody® sales content across the founder-led Instagram, with key promotional campaigns generating more than double average product sales. As the account is also Rebecca’s personal platform, I focus specifically on Therabody® content while she manages her wider organic content, as requested. We’re now developing an exciting new branch of the business, including a dedicated social account.
Established the brand online
Built and manage the website, earning 6,400 unique customer visitors from zero during initial period.
Connected content & commerce
Manage Therabody® e-commerce
end-to-end, connecting launches and promotions with merchandising, orders and fulfilment.
Digitised the clinic
Moved bookings from paper to digital through Cliniko, with the system now processing NZ$10K+ in appointments each week.
