Pick a Patch CampaignLed the client delivery of Fletcher Living’s Pick a Patch campaign, an interactive digital experience designed to make the home-buying journey more engaging and personal.
As client lead, I worked across the campaign from winning the project through to launch, managing the client relationship, commercial scope and delivery across creative and digital teams.
The Result:
+25% enquiries
+27% showhome visits
12 homes purchased
The campaign was recognised as an Effie Awards finalist in the Limited Budget category.
Owned the client delivery
Managed the day-to-day client relationship, translating feedback into clear actions and keeping decisions and approvals moving.
Owned the commercials
Managed quoting, scope and budgets throughout the project, balancing client ambition with agency resource and delivery.
Managed the moving parts
Coordinated creative and digital deliverables across teams, keeping timelines, feedback and launch requirements on track.
