Pick a Patch CampaignAt Plato, I played a key role in delivering Fletcher Living's Pick a Patch campaign, an interactive digital experience designed to make the home buying journey more personal, engaging and memorable.
As client lead, I was heavily involved in Pick a Patch from the moment we won the project through to launch and beyond, managing the relationship, creative process and delivery across the campaign.
The campaign went on to become an Effie Awards finalist in the Limited Budget category.
Managed the moving parts
Coordinated a large-scale campaign across multiple creative and digital deliverables, keeping timelines, feedback and approvals on track.
