YES MILA BRAND DEVELOPMENT
At Plato, I drove the day-to-day delivery of Yes Mila’s brand development, from early concepts through to launch.
Working across the client and creative teams, I kept feedback, scope, budgets and timelines moving while contributing to the development of a distinctive new consumer brand.
Built client trust
Managed day-to-day communication and presentations, turning client feedback into clear direction for the creative team.
Owned the commercials
Managed project quotes and budgets, balancing client expectations with scope, resource and agency value.
Kept creative moving
Coordinated internal reviews with branding specialists, keeping the work aligned with the client brief from concept through to final delivery.